Senior Product Marketing Manager

Accountabilities

• Define and own product positioning, market segmentation, competitive analysis, and messaging strategies across the product portfolio.

• Develop and execute comprehensive go-to-market strategies for new product launches, including campaign briefs, messaging frameworks, and performance indicators.

• Lead analyst relations by building strong relationships with industry research firms, influencing market perception, and strengthening the organization's positioning in industry reports.

• Represent the business externally as a thought leader and spokesperson through industry conferences, media briefings, panels, and executive presentations.

• Integrate AI-powered tools into marketing processes to improve research, competitive intelligence, content development, and campaign optimization.

• Collaborate with Product, Sales, Marketing, and Engineering teams to translate technical capabilities into clear business benefits and differentiated value propositions.

• Develop sales enablement materials, strategic narratives, and communication tools that support revenue generation and help commercial teams close opportunities.

• Balance strategic leadership with hands-on execution, ensuring marketing initiatives remain aligned with business objectives and market opportunities.

Requirements:

• At least 8 years of experience in Product Marketing, Growth Marketing, or a related role within the B2B technology sector, including a minimum of 2 years in a senior leadership or lead position.

• Strong understanding of OTT streaming and video technologies, including live streaming, video-on-demand (VOD), and advertising technology (AdTech).

• Ability to understand complex technical concepts and translate them into compelling business value propositions for technical and non-technical audiences.

• Demonstrated experience developing product positioning, go-to-market strategies, competitive intelligence, and integrated marketing campaigns.

• Excellent writing, storytelling, and communication skills, with the ability to create clear, differentiated, and persuasive messaging.

• Proven ability to manage analyst relations, build industry relationships, and confidently represent an organization in public-facing engagements.

• Hands-on mindset, combining strategic thinking with strong execution capabilities and a track record of delivering measurable marketing and growth outcomes.

• Practical experience using AI tools in marketing workflows, with a strong interest in exploring new applications to improve efficiency and performance.

• Strong cross-functional collaboration and stakeholder management skills, particularly when working with Product, Sales, Marketing, and Engineering teams.

• Comfortable operating in an international, fast-paced environment with the ability to influence senior stakeholders and drive initiatives independently.

Benefits:

• Flexible working arrangements designed to accommodate individual circumstances and promote work-life balance.

• Remote working opportunities within Europe.

• Opportunities to take ownership of strategic initiatives and contribute directly to business growth and market positioning.

• A collaborative, international, and diverse working environment that values different perspectives and backgrounds.

• Opportunities for continuous learning, professional development, training, and coaching.

• Exposure to innovative video infrastructure technologies and the evolving streaming and media technology ecosystem.

• Opportunities to build industry visibility through conferences, analyst engagements, media interactions, and thought leadership activities.

• Salary and additional compensation details to be discussed during the recruitment process.