Senior Programmatic Manager

Accountabilities

You will manage programmatic advertising initiatives from strategy through execution, ensuring campaigns deliver strong results while supporting client growth and broader business objectives.

• Develop and implement comprehensive programmatic strategies tailored to client goals and digital advertising requirements.

• Plan, build, manage, and optimize programmatic campaigns across relevant Demand-Side Platforms (DSPs).

• Monitor campaign performance, establish key performance indicators (KPIs), and develop measurement frameworks to evaluate effectiveness.

• Analyze campaign data and translate findings into actionable recommendations that improve performance and support client growth.

• Align programmatic initiatives with other paid and organic marketing channels to maximize overall campaign impact.

• Collaborate with cross-functional teams to ensure consistent execution and alignment with client and business priorities.

• Build and maintain strong relationships with programmatic partners, vendors, and advertising platforms.

• Support new business development through programmatic audits, strategic recommendations, and client presentations.

• Share industry insights and programmatic expertise to strengthen departmental capabilities and contribute to learning and development initiatives.

• Contribute to a culture of strategic thinking, continuous improvement, and results-driven execution.

Requirements:

The ideal candidate brings substantial programmatic advertising experience, strong technical campaign execution skills, and a proven ability to deliver results for B2B and SaaS clients. You should be comfortable combining analytical expertise, strategic planning, and client-facing collaboration while managing multiple projects.

• 7+ years of experience in programmatic advertising roles at publishers, advertising agencies, or ad tech companies.

• 2+ years of experience in people management, including coaching, motivating, and supporting team development.

• Demonstrated success driving programmatic growth for B2B and SaaS clients with monthly advertising budgets exceeding $50,000.

• Strong understanding of how programmatic advertising integrates with other paid and organic channels to achieve client KPIs.

• Proven experience in programmatic media planning and developing measurement frameworks to evaluate campaign success.

• Recent hands-on experience building and optimizing campaigns within DSPs.

• Familiarity with The Trade Desk (TTD), Nexxen, and DV360 is preferred.

• Experience with Account-Based Marketing (ABM).

• Experience supporting programmatic new business pitches, including audits and presentations.

• Ability to provide strategic perspectives and subject matter expertise to support departmental development and learning initiatives.

• Strong cross-functional collaboration and client-facing communication skills.

• Excellent interpersonal and presentation abilities.

• Strong analytical skills, exceptional attention to detail, and a results-oriented mindset.

• Ability to balance multiple projects and priorities effectively.

Benefits:

• Annual base salary ranging from CAD 100,000 to CAD 130,000, plus bonus eligibility.

• Medical, dental, and vision insurance for employees and their families.

• Disability and life insurance coverage.

• 100% employer-paid insurance coverage for employees and a 50% employer contribution toward dependent coverage.

• Access to certified therapists through Spring Health and a Headspace membership.

• Gympass membership to support physical wellbeing.

• Unlimited paid time off, with a two-week minimum.

• Paid company holidays and your birthday off.

• End-of-year company recharge period from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) retirement plans with a 3% company match.

• Annual bonus program that increases in total value over time based on tenure.

• Annual anniversary trip with colleagues and executive leadership.

• Fully remote working arrangement from a home office in Canada.