Senior Social and Influencer Consultant
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Key details
- Salary
- $95K–$115K/yr
- Location
- Raleigh, NC, United States
- Work style
- Hybrid
- Level
- Senior
- Experience
- 3–5 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 7h ago
Skills
About the role
Description
Why Join Us:
Indie has grown from a small team into a partner for some of the most exciting brands in CPG and beyond over the past 8 years, and we're not close to done! We are looking for great people who are energized by the opportunity to build & shape what comes next for Indie and are excited to grow along with us.
- Work on exciting, culturally relevant brands across CPG and beyond
- Shape how our social and influencer practice grows, with real ownership over the work and the way we do it
- A team that leads with empathy and still delivers at a high level. We don't think you have to choose
- Competitive salary with opportunities for growth and professional development
About Us:
Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.
At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!
Role Overview:
As a senior member of the Social & Influencer team, this role combines strategic thinking, client leadership, social and influencer expertise, and creative execution. You’ll serve as a trusted advisor and primary point of contact for clients, translating brand objectives into social-first campaigns, creator partnerships, and content strategies that build brands and communities. You’ll own programs end to end, from strategy through execution and reporting, while mentoring junior team members and ensuring campaigns deliver measurable business impact.
In this role, you’ll lead client relationships and projects at the same time, staying close to how platforms and algorithms are evolving and turning that knowledge into content that connects with audiences. Our team moves quickly, and those who excel here bring a clear point of view, anticipate what clients need next, and take ownership of moving the work forward. This role is well suited to someone who is passionate about building brands on social and can balance big-picture strategy with the details that bring a campaign to life.
Key Responsibilities:
Social & Influencer Strategy Leadership
- Lead the development of social media and influencer strategies aligned with brand, campaign, and business objectives.
- Develop channel-specific approaches that maximize platform relevance and audience engagement.
- Identify emerging trends, cultural moments, and creator opportunities that strengthen brand positioning.
- Develop community-building approaches that grow engaged audiences and lasting connections with the brand
- Partner with Strategy, Creative, and Media teams to ensure social and influencer programs support broader marketing objectives.
Creator Partnerships & Influencer Programs
- Lead influencer strategy, creator selection, and partnership recommendations across client accounts.
- Develop creator frameworks, campaign structures, and measurement plans.
- Guide creator scope negotiations, briefing, content development, approvals, and performance optimization.
- Build and maintain a network of creators, talent partners, and influencer resources.
- Ensure influencer programs balance brand storytelling, audience engagement, and measurable outcomes.
Client Leadership & Account Management
- Serve as the day-to-day social and influencer lead for assigned clients.
- Present recommendations, strategies, performance insights, and campaign recaps to client stakeholders.
- Build trusted client relationships through proactive communication and strategic guidance.
- Anticipate client needs and identify opportunities to expand social and influencer programs.
Content & Creative Leadership
- Brief the creative team on content ideation and creative development informed by audience insights, platform behaviors, and creator trends.
- Develop social-first content strategies across organic, paid, and influencer channels.
- Partner with the creative team to ensure content aligns with brand objectives and platform best practices.
- Provide feedback and direction to ensure high-quality execution across all deliverables.
Team Leadership & Project Management
- Own social and influencer workstreams across multiple client engagements.
- Manage project timelines, budgets, deliverables, and stakeholder communication.
- Mentor and support junior team members, providing feedback, coaching, and development opportunities.
- Continuously improve processes and workflows that support operational excellence across the team.
Measurement & Optimization
- Analyze social and influencer campaign performance to identify optimization opportunities.
- Translate insights into strategic recommendations that improve content effectiveness and business impact.
- Develop client-facing reporting that clearly communicates outcomes and next steps.
- Stay informed on platform changes, creator economy trends, and industry best practices.
Requirements
- 3-5 years of experience in social media marketing, influencer marketing, content strategy, or integrated marketing.
- Strong understanding of social platform strategy, content development, and performance measurement.
- Experience leading client relationships and presenting recommendations to stakeholders.
- Strong project management skills with experience managing multiple campaigns simultaneously.
- Proven experience developing and leading influencer programs and creator partnerships.
- Exceptional communication, storytelling, and presentation skills.
- Experience mentoring junior team members or leading cross-functional workstreams.
Preferred
- Agency, consultancy, or high-growth brand experience.
- Experience working with beauty, wellness, CPG, lifestyle, or consumer brands.
- Experience with Sprout, Fohr, or similar social media and influencer platforms
Reporting Relationship: Director of Social and Influencer
Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.
Location: This role is based in Raleigh, NC or New York, NY with a hybrid schedule of three in-office days (T-TH) and two remote days (M/F) each week.