Social Media & Creative Marketing Coordinator
Lexington, KY, United States17h ago
Key details
- Location
- Lexington, KY, United States
- Work style
- Onsite
- Level
- Mid level
- Experience
- 2–5 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 17h ago
Skills
About the role
Description
Goodfellas Pizzeria, Wiseguy Lounge, and Desperados Cantina are looking for a creative, organized, and motivated individual to join our marketing team. We're looking for someone who does more than manage social media. We need a content creator, creative thinker, and graphic designer who can bring fresh ideas to life while keeping our marketing efforts organized and on schedule. This position works closely with the Marketing Manager to execute campaigns across multiple restaurant and hospitality brands. The ideal candidate is comfortable working independently, taking initiative, and managing projects from concept to completion.
Key Responsibilities
Social Media Management & Content Creation
- Manage daily social media activity across our main and local Facebook, Instagram, TikTok, and other relevant platforms.
- Develop, maintain, and execute weekly and monthly content calendars aligned with marketing campaigns, promotions, and local events.
- Independently capture, edit, and produce engaging photos, Reels, short-form videos, and social media graphics.
- Write creative, on-brand captions tailored to each brand and audience.
- Coordinate content opportunities with restaurant managers and regularly visit locations to capture fresh content.
- Monitor engagement, respond to comments and messages, and identify opportunities for influencer collaborations and user-generated content.
Graphic Design & Creative Marketing
- Design original graphics for social media, email campaigns, digital advertising, and promotional materials.
- Create and assist with T-shirt designs, merchandise concepts, stickers, signage, flyers, posters, menus, and in-store marketing materials as needed.
- Prepare and organize graphics for digital and print use while maintaining consistent brand standards.
- Bring fresh creative ideas to campaigns, seasonal promotions, and special events.
Marketing Coordination & Support
- Assist with promoting events, seasonal menus, store openings, and local marketing initiatives.
- Monitor online reviews, customer feedback, and business listings, escalating concerns when appropriate.
- Support email marketing through content creation, graphic design, and campaign execution.
- Track social media performance and prepare weekly reports with actionable insights.
- Maintain organized content calendars, marketing assets, and project files.
- Collaborate with the Marketing Manager on upcoming priorities, creative ideas, and campaign execution.
Requirements
- 2+ years of professional experience in social media, content creation, marketing, or a related field.
- Strong photography, videography, and short-form video editing skills.
- Proficiency in Canva, Meta Business Suite, Hootsuite, and experience creating original graphic designs.
- Understanding of graphic design principles and basic print production requirements.
- Experience planning and managing social media content calendars.
- Strong writing, organizational, and time-management skills.
- Ability to independently manage multiple projects, brands, and deadlines.
- A proactive, creative mindset with strong attention to detail.
- Availability for occasional evening and weekend events or content shoots.
Preferred
- Experience with Canva, Adobe, or similar design software.
- Experience designing merchandise, apparel, signage, or other print materials.
- Familiarity with Meta Business Suite, Hootsuite, Monday.com, and video editing software.
- Experience in restaurant, hospitality, or lifestyle marketing.
What Success Looks Like
- Consistently producing fresh, engaging content across all three brands.
- Keeping content calendars organized, planned ahead, and executed on time.
- Independently creating professional social media graphics and everyday marketing materials.
- Bringing new creative ideas and opportunities to the marketing team.
- Maintaining consistent brand quality while managing multiple projects and deadlines.
- Using performance insights to continuously improve content.
A portfolio is required.
Please submit your resume and examples of your work, including social media content, short-form videos, and original graphic designs. Examples of merchandise, T-shirt designs, or promotional signage are strongly encouraged.
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