Social Media & Influencer Marketing Intern

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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Team Overview

We are looking for a proactive, creative and detail-oriented Social Media & Influencer Marketing Intern to support the planning, execution and monitoring of social media content and influencer marketing campaigns for all Fintech Products.

This role will take part of the Social Media team, supporting daily operations, agency coordination, content management, campaign tracking and performance reporting across platforms such as Instagram, TikTok, Facebook and YouTube.

The ideal candidate is passionate about social media, digital trends and content creation, with strong organizational skills, attention to detail and an eagerness to learn in a fast-paced environment.

Role Responsibilities

• Social media content management: Support the execution of organic social media strategies, helping coordinate content calendars, publications, captions and creative assets across different platforms and financial products.
• Influencer marketing support: Assist with influencer campaigns, including creator research, profile evaluation, deliverable tracking, content reviews and publication follow-ups.
• Agency coordination: Support daily communication with social media and influencer marketing agencies, following up on pending deliverables, timelines, feedback and approvals.
• Content reviews & approvals: Help review creative assets, captions, influencer scripts and publications to ensure consistency with brand guidelines, product messaging and approved communication.
• Campaign execution & tracking: Maintain updated calendars, trackers and status reports for social media and influencer campaigns, ensuring deadlines and deliverables are met.
• Performance monitoring & reporting: Collect and organize key metrics such as reach, impressions, engagement, views and follower growth; support the preparation of weekly and monthly performance reports.
• Social listening & trend monitoring: Identify relevant social media trends, viral formats, competitor activities and content opportunities that could inspire new ideas and improve engagement.
• Community management support: Assist in monitoring comments, mentions and audience interactions, identifying relevant insights and escalating questions or potential issues to the appropriate teams.
• Administrative & operational support: Help organize campaign documentation, influencer databases, presentations, budget trackers and other administrative tasks related to marketing initiatives.
• Cross-functional collaboration: Work closely with Brand, Product, Design Hub, Operations, Legal, Procurement and other internal teams to support campaign execution and alignment.

Role Qualifications

Must-have requirements

• Currently pursuing a Bachelor's degree in Marketing, Communications, Advertising, Digital Media, Business or a related field.

• Strong interest in social media, influencer marketing, digital content and emerging trends.

• Familiarity with Instagram, TikTok, Facebook and YouTube, including content formats, trends and platform dynamics.

• Basic knowledge of Microsoft Excel, PowerPoint or Google Workspace (Sheets, Slides and Drive).

• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.

• Good written and verbal communication skills.

• Proactive attitude, creativity, willingness to learn and ability to work collaboratively.

• Fluent Spanish and high-intermediate English.

• Availability to work part-time according to the internship program requirements.

Nice-to-have skills

• Previous internship experience or academic projects related to social media, content creation, digital marketing or influencer campaigns.

• Familiarity with social media metrics such as engagement rate, reach, impressions and follower growth.

• Basic knowledge of Canva, CapCut or other content editing tools.

• Experience creating content for TikTok, Instagram Reels or other social media platforms.

• Interest in fintech, financial services and consumer brands.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms