Social Media & Public Relations Specialist

Accountabilities

You will manage the execution of social media and public relations activities, helping increase audience engagement, strengthen media visibility, and support broader marketing priorities. Your responsibilities will include:

• Partner with marketing leadership and the PR agency to develop and refine media relations strategies aligned with brand, market, and campaign priorities.

• Coordinate press releases, media pitches, briefing materials, talking points, award submissions, and speaking opportunities, ensuring appropriate internal review and approval.

• Amplify earned media coverage, press mentions, and public relations initiatives through organic and paid social content.

• Coordinate media interviews and executive preparation with internal stakeholders, agency partners, and media contacts.

• Identify industry trends, third-party reports, and emerging developments that may create public relations opportunities, presenting recommendations to leadership.

• Escalate sensitive inquiries and reputation-related issues to the appropriate communications leaders.

• Maintain the social media editorial calendar and draft, schedule, publish, and quality-check content across priority platforms.

• Translate marketing priorities into platform-specific organic and paid social content, coordinating creative assets as needed.

• Identify content suitable for paid amplification and launch approved sponsored or boosted campaigns using established budgets, audiences, and tracking parameters.

• Monitor social media comments, mentions, and direct messages, responding to inquiries or routing issues to the relevant teams.

• Research contributed article opportunities, interviews, podcasts, awards, and speaking engagements that support organizational priorities and executive positioning.

• Draft executive social media content, bylined articles, media preparation materials, and external talking points.

• Track submission deadlines, interview logistics, and follow-up activities to ensure opportunities progress smoothly.

• Configure, maintain, and optimize AI-assisted workflows for research, media discovery, content creation, repurposing, monitoring, and reporting.

• Maintain prompts, source inputs, governance standards, and review processes to improve the quality and efficiency of AI-generated outputs.

• Validate AI-assisted content for accuracy, confidentiality, brand alignment, and compliance with approval requirements before publication or distribution.

• Identify new ways to apply AI technologies to improve marketing, communications, and public relations effectiveness.

• Coordinate with Creative Services, paid marketing teams, Product Marketing, and subject matter experts to ensure content quality, accurate product information, effective campaign execution, and performance tracking.

• Perform additional duties as required.

Requirements

The ideal candidate combines hands-on social media and public relations experience with strong writing skills, sound editorial judgment, and confidence using AI-powered tools. The following qualifications are essential:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field, with at least 5 years of relevant experience; an equivalent combination of education and experience may also be considered.

• Practical experience managing organic social media publishing and basic paid social campaigns across major platforms, including LinkedIn, Facebook/Meta, Instagram, and X/Twitter.

• Strong platform-specific writing, storytelling, and media relations skills, with an understanding of what drives audience attention and engagement.

• Experience coordinating with or working alongside a PR agency on media relations programs, earned media support, or coverage amplification.

• Professional experience using AI tools, including the ability to build repeatable workflows, evaluate outputs, and continuously improve results.

• Understanding of how AI can support social content development, research, media monitoring, and reporting.

• Ability to balance AI-driven efficiency with accuracy, brand integrity, confidentiality, and audience trust.

• Strong organizational skills and the ability to move between creative content development and structured operational workflows.

• Excellent written and verbal communication skills, with the ability to collaborate effectively across internal teams, external agencies, and executive stakeholders.

• Experience in K–12 education or education technology is considered a plus.

Benefits

• Annual base salary ranging from $65,972 to $86,000, depending on skills, experience, education, geographic location, and other relevant factors.

• Eligibility for additional incentive, commission, or annual bonus compensation based on individual and/or company performance.

• U.S.-based remote work arrangement, with flexible work options designed to support work-life balance.

• Comprehensive health, dental, and vision insurance plans, including medical plans with zero employee premiums.

• 401(k) retirement plan with company matching.

• 16 paid holidays, including two floating holidays and a winter shutdown from Christmas Eve through New Year's Day.

• Paid time off.

• Comprehensive maternity, fertility, and family-building benefits.

• Paid bonding leave for employees welcoming a new child.

• Access to on-demand mental health resources.

• Life insurance and short- and long-term disability coverage.

• Pre-tax savings plans.

• Paid volunteer time off.

• Professional development opportunities, including tuition reimbursement.

• Approximately 10% travel. A valid driver's license, automobile insurance, and a clean driving record for at least the preceding 39 months are required.

• Opportunity to contribute to innovative digital K–12 learning solutions in a collaborative, purpose-driven environment.