Solution Engineer - Barcode & Auto-ID Solutions

1. Understand the Customer Application

· Join Sales in customer discovery meetings to assess applications and workflows.

· Gather printing, labeling and operating requirements, including environmental conditions and technical constraints.

· Define application requirements and identify information gaps and testing needs.

2. Recommend Barcode & Auto-ID Solutions

· Recommend AIDC solutions using barcode and/or RFID, selecting components that meet customer application and technical requirements.

· Prepare solution configurations, specifications, and technical proposals; consult technical teams when needed.

· Support Sales presentations by explaining solution options, technical considerations and limitations, and addressing customer questions and objections.

3. Learn, Select & Match Ricoh Thermal Printing Products

· Build knowledge of Ricoh Thermal Transfer Ribbon (TTR) and Direct Thermal (DT) products through provided training; no prior product knowledge is required.

· Review specifications and select suitable TTR and DT products for customer applications and printing requirements.

· Test product suitability and document results to support recommendations and future reference. Consult Ricoh R&D for further validation when needed.

4. Demonstrate, Test and Validate the Solution

· Plan demonstrations, application tests and Proofs of Concept (PoCs). Agree objectives, conditions and success criteria with Sales and customers.

· Configure consumables, hardware and software, and conduct end-to-end solution demonstrations and tests; involve After-sales or Ricoh R&D when needed.

· Assess results against agreed criteria and document solution findings, limitations and recommendations.

5. Coordinate Customer Projects & Technical Handover

· Coordinate technical tasks, deliverables and next steps with Sales based on customer requirements, project status and agreed priorities.

· Prepare technical handover for implementation and ongoing support, covering the agreed configuration, test results, known limitations and customer requirements.

· Support initial setup and technical escalation as needed; provide regular updates on progress, technical findings and pending actions.

6. Maintain Practical Product & Application Knowledge

· Maintain a shared knowledge base of product specifications, test records, matching references and application notes.

· Share product and application knowledge with Sales and internal teams; provide technical input for solution guides and customer materials.

· Capture recurring customer requirements and technical questions to improve product selection and testing guidance.

Requirements

Must-Have

· College or university degree in Automation, Electronics, Electrical/Mechanical Engineering, IT or a related technical field.

· 2–4 years of experience in technical support, application engineering, field service, technical sales support or related technical solutions, including customer-facing or customer-project experience.

· Comfortable with hardware and basic software; able to interpret specifications and technical documents against customer requirements.

· Able to test products, run demonstrations and troubleshoot systematically.

· Able to communicate technical information clearly with Sales and customers and prepare basic documentation.

· Good English skills for technical discussions with Ricoh R&D/overseas team