Solution Product Marketing Manager
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Skills
demand generationdigital marketinggo-to-marketmarket researchportfolio managementproduct marketingproduct roadmapproduct strategysales enablement
About the role
Job Purpose:
Ricoh Vietnam is seeking a dynamic and strategic Solution Product Marketing Manager to lead the product marketing team and business growth of our solution product portfolio. The ideal candidate possesses strong understanding of office/enterprise solutions, IT technologies, customer insights, and market trends, and can translate these insights into actionable go to market strategies to drive sales performance.
Duties and
Responsibilities:
1. Product Strategy & Portfolio Management
• Develop and manage product positioning, value propositions, and key messaging for Ricoh’s solution portfolio, ensuring alignment with customer needs and competitive differentiation in the Vietnam market.
• Collaborate closely with regional and global product teams to understand product roadmaps, enhancements, and strategic directions, and translate them into localized plans and actions that meet Vietnam market requirements.
• Monitor and manage the full product lifecycle by analyzing performance, reviewing customer feedback, and tracking market trends, then recommend enhancements to the regional team or propose phase‑out strategies for products that are no longer performing effectively.
2. Market & Customer Insight Analysis
• Conduct in-depth market research to identify market trends, customer pain points, competition landscape, and emerging technology opportunities.
• Translate customer and market insights into solution enhancements, sales pitches, and marketing strategies.
• Work closely with industry experts, partners, and sales teams to validate market needs.
3. Go-to-Market (GTM) Planning
• Lead the GTM strategy for new solution launches, including pricing, channel strategy, sales enablement, and promotional plans.
• Develop business cases and forecast product potential to support investment and resource planning.
4. Sales Enablement & Performance Support
• Provide sales teams with product training, competitive insights, sales kits, demo scenarios, and solution playbooks.
• Work closely with sales leaders to identify barriers to selling and develop tactics to overcome them.
• Track solution performance and work with sales to improve conversion and customer retention.
5. Marketing Campaigns & Demand Generation
• Create integrated marketing programs to increase awareness, demand, and adoption of solution products.
• Collaborate with the Digital Marketing team on marketing activities, webinars, events, and customer workshops to effectively promote solution capabilities.
• Evaluate campaign effectiveness and optimize strategies based on performance metrics.