Specialist, Email Marketing

The Email Marketing Specialist is a strategic driver of the brand’s retention and engagement efforts, owning the end-to-end production of email campaigns, email flows, and automated customer lifecycles. This role requires a unique blend of creative storytelling and data-driven strategy to move customers through the luxury fashion funnel. Beyond daily campaign execution, the Specialist focuses on the analytical "why" behind performance, leveraging Klaviyo and Sigma to deliver sophisticated segmentation and personalized journeys. Success requires balancing technical precision with the resilience to navigate shifting priorities and high-pressure launches with confidence.

Responsibilities:

• Design, build, and optimize automated email and SMS flows (Welcome, Abandoned Cart, Post-Purchase) that drive incremental revenue and improve Customer Lifetime Value (CLV).
• Partner with Digital Marketing VP to interpret performance data. Transition from reporting "what happened" to explaining the "why," providing actionable insights for future campaigns.
• Use Snowflake data to create high-conversion audience segments.
• Manage the execution for email, ensuring all assets are on-brand, links are functional, and deployments are error-free.
• Lead a rigorous testing culture—experimenting with subject lines, creative layouts, and send times—to continuously improve engagement metrics.
• Navigate fast-paced launch cycles and shifting priorities with a solution-oriented mindset, maintaining high attention to detail under pressure.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years in digital marketing, with a specific focus on Email/CRM (Retail or Luxury experience preferred).

Skills:

• High proficiency in Klaviyo (or similar ESP). Strong Excel skills are a baseline; the ability to review and visualize data is the differentiator.
• Proven ability to partner with cross-functional teams to turn data points into marketing strategies.
• Comfortable in a "sprint" environment; able to stay organized and confident when deadlines are tight.
• Strong ability to present data-driven "stories" to stakeholders at all levels.
• Passion for fashion and understanding of luxury branding is a plus.

Base Salary Range:

• The base salary range for this position is $70,000 - $80,000. Base pay offered may vary depending on skills, experience, and location.