Sr. Associate Manager, Digital Customer Data and Engagement Solutions
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Key details
- Salary
- $120K–$140K/yr
- Location
- Irvine, CA, United States
- Work style
- Hybrid
- Level
- Lead / Staff+
- Job type
- Full-time
- Experience
- 8–11 yrs
- Function
- Operations & Strategy
- Focus area
- other
- Posted
- 2h ago
Skills
About the role
About the Role
The Sr Associate Manager, Digital - Customer Data & Engagement Solutions is a senior individual contributor and technical leader within Customer Data & Solutions. The role owns the connection between customer data, identity, decisioning, and activation, turning complex data and engagement requirements into scalable, activation-ready solutions across CRM, lifecycle, loyalty, and personalization use cases.
This role is accountable for solution direction, data readiness, and activation patterns - not simply execution. The Sr Associate Manager partners across Data Engineering, Middleware, Analytics, Lifecycle, Loyalty, Product, and agency/platform partners to identify gaps early, establish repeatable patterns, and move work from ambiguous request to reliable production capability.
The Day-to-Day
Customer Data Architecture & Activation Readiness
Lead the solution approach for customer data used in CRM and digital engagement, including customer signals, attributes, events, audience inputs, identity mappings, consent, and downstream activation requirements.
Assess source-of-truth, data type, coverage, timeliness, grain, and one-to-one mapping before data is operationalized for activation, partnering with the appropriate data owners to validate assumptions.
Define repeatable activation patterns for moving trusted data through CDP/warehouse, Braze, and related platforms without creating unnecessary one-off implementations.
Proactively identify data quality, schema, identity, latency, and integration gaps and coordinate resolution with the appropriate owning teams, escalating when decisions or tradeoffs are required.
Engagement Solution Architecture & Enablement
Own technical solution design for CRM, lifecycle, loyalty, personalization, and experimentation workflows across email, push, in-app, SMS, and offer constructs.
Define reusable activation patterns, segmentation approaches, orchestration standards, QA/release controls, and implementation guardrails that improve consistency, quality, and speed to market.