Sr. Digital Marketing Manager

Description

WHO WE ARE

We are a restaurant group that thrives on creating authentic and inspiring experiences for the communities we serve. Through the contributions of countless incredible people, past and present, we're headed to the moon with a simple mission - to make people feel good. While no one on the team is quite like the other, it's our common values that keep us united.

• Be Authentic and Humble
• Act with Integrity
• Bring Good Energy
• Achieve as a Team
• Get Extraordinary Results
• Inspire with Hospitality

ABOUT THE SENIOR DIGITAL MARKETING MANAGER

The Senior Digital Marketing Manager develops and executes digital marketing strategies that build brand awareness, attract new guests, drive restaurant traffic, grow sales, and strengthen guest engagement across the Upward Projects portfolio of brands.

This position connects our brands with guests across digital channels through effective campaigns, thoughtful content distribution, and measurable marketing performance. The Senior Digital Marketing Manager combines strategic thinking with hands-on execution, using data and guest insights to improve how we reach, engage, and convert guests.

Success in this role requires someone who understands the hospitality industry, can move between big-picture strategy and day-to-day execution, and knows how to build meaningful connections with guests while delivering measurable business results.

Location: On-site at Headquarters

TO BE SUCCESSFUL YOU MUST:

• Develop and execute digital marketing strategies that increase brand awareness, attract new guests, drive restaurant traffic, and support sales growth.
• Lead digital marketing initiatives across multiple brands, markets, and advertising channels, ensuring alignment with company goals and priorities.
• Manage digital advertising campaigns across social media, search engines, and other online platforms to maximize reach, engagement, and results.
• Develop targeted marketing campaigns supporting new restaurant openings, local market growth, seasonal promotions, and brand initiatives.
• Manage digital advertising budgets, ensuring investments are effective, financially responsible, and deliver measurable business results.
• Analyze market trends, competitor activity, guest behavior, and campaign performance to identify growth opportunities and improve marketing strategies.
• Develop and manage influencer marketing partnerships that expand brand awareness, strengthen credibility, and attract new audiences.
• Collaborate with brand, creative, social media, and Public Relations teams to develop compelling content and consistent messaging across digital channels.
• Evaluate and improve advertising content, messaging, and campaign strategies to increase guest engagement and drive restaurant visits.
• Identify emerging digital platforms, marketing trends, and partnership opportunities that strengthen brand visibility and competitive positioning.
• Partner with internal teams to connect digital marketing campaigns with guest loyalty, engagement, and retention initiatives.
• Establish performance goals, monitor campaign effectiveness, and provide actionable insights and recommendations to Marketing leadership.
• Build and manage relationships with advertising agencies, influencers, and external partners, ensuring quality execution, accountability, and results.
• Lead cross-functional marketing projects, managing priorities, timelines, and deliverables while collaborating with Marketing, Operations, Finance, and other stakeholders.
• Serve as a digital marketing expert, providing strategic guidance, identifying opportunities for improvement, and taking ownership of initiatives that drive measurable business growth.

WHY YOU'LL LOVE UPWARD PROJECTS

• Medical with company contribution
• Vision and Dental Insurance
• Paid time off and earned paid sick time
• 401K with company match
• Flexible Spending and Dependent Care Accounts
• Teledoc Services for all team members
• Long Term Disability, Life Insurance, and AD&D
• Paid Parental Leave
• Meal Discounts and Perks
• Mental Wellness and Life Event Management programs
• Anniversary recognition and rewards

Requirements

EDUCATION / CERTIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or an equivalent combination of education and relevant professional experience.
• Professional certifications in Google Ads, Google Analytics, Meta advertising, or other relevant digital marketing platforms preferred.
• Continued professional development in digital marketing, analytics, emerging technology, and industry trends preferred.

QUALIFICATIONS / EXPERIENCE

• Minimum of 7 years of progressive professional experience in digital marketing, performance marketing, or a related discipline, demonstrating increased responsibility, technical expertise, and business accountability.
• At least 3 years of experience independently managing complex digital marketing initiatives, significant advertising budgets, or multi-channel campaigns.
• Demonstrated success developing and executing digital marketing strategies that improve brand awareness, audience engagement, guest or customer acquisition, conversion, and business performance.
• Extensive hands-on experience with paid digital advertising platforms, including Google Ads, Meta, TikTok, and other relevant channels.
• Strong experience managing digital marketing budgets, evaluating return on investment, and making data-informed recommendations regarding advertising investments.
• Demonstrated experience managing relationships with advertising agencies, media partners, and external vendors.
• Experience developing influencer marketing strategies, managing creator partnerships, and measuring campaign effectiveness.
• Advanced knowledge of digital marketing analytics, content performance, conversion tracking, campaign testing, and performance reporting.
• Strong understanding of search engine optimization, search engine marketing, and emerging AI-powered search and discovery platforms.
• Experience partnering with CRM, creative, brand, and cross-functional teams to align campaign content and digital marketing initiatives with business goals.
• Experience supporting multi-brand, multi-location, or multi-market businesses strongly preferred.
• Restaurant, hospitality, retail, or other consumer-facing industry experience preferred.
• Demonstrated ability to communicate strategic recommendations, complex data, and business results to senior leadership.
• Proven ability to independently manage competing priorities, solve complex problems, exercise sound judgment, and deliver measurable results without direct supervision