Temporary Adoptions Marketing Specialist

Overview
This temporary position will have a chance to participate in an exciting, industry-changing role by building adoption demand for horses being rehomed by the ASPCA’s Equine Transition and Adoption Center (ETAC). This temporary position will be responsible for testing marketing approaches, creating and testing adoption profiles on the MyRightHorse.org platform, promoting ETAC horses for adoption and supporting the program’s marketing efforts locally and nationally.

If you are a professional with strong marketing research and copywriting skills, can design, implement and evaluate a promotional plan, have great interpersonal communication skills, know your horse vocabulary, and have the ability to work in a team environment - independently with a high degree of integrity and accountability, read on! 

Who We Are

We have an ambitious goal of achieving good welfare for all equines, primarily through three avenues: safety net programs, increasing adoption, and supporting response to cruelty and disaster and equine policy work. The ASPCA Right Horse (ARH) program is a close network of adoption and industry partners who collaborate to increase adoption. Equine Welfare also operates the Equine Transition and Adoption Center (ETAC) in Oklahoma, which develops, tests, and disseminates best practices for safety net/open admission programs, transitions undersocialized equines, and marketing/placing horses who traditionally take longer to find homes.

About this Temporary Opportunity:

• This is a temporary, contingent position, and the person hired will be employed through a third-party staffing agency. 
• The target hiring range for this temporary role is $30-35 per hour and may be modified in the future.
• This is a part-time opportunity that we anticipate will begin November 30, 2026 and end October 31, 2027.

What You’ll Do

• This temporary role is responsible for creating materials and executing marketing efforts related to our adoptable equines and general program promotions.
• The Temporary Adoptions Marketing Specialist reports directly to the Director, ASPCA Right Horse Program and has no direct reports.

Where and When You’ll Work

• This is a hybrid position. The candidate will spend approximately 20% of their time on-site in El Reno, Oklahoma. The remaining 80% will be performed remotely. This position is open to all eligible candidates based within the United States.
• This position is expected to work 25-30 hours weekly. The ability to work a flexible schedule, including weekends, evenings and holidays based on program needs is required. Schedules are subject to change as needed by the ASPCA
• Ability and willingness to travel up to 20% of the time, sometimes with short notice, required

Responsibilities

Responsibilities are listed in general order of importance, and include but are not limited to:

Marketing of ETAC equines:

• Capture photo and video assets of adoptable equines and coordinate with hired photographers and on-site videographers to obtain assets between shoots as needed
• Attend weekly rounds meetings, access records and compile equine health and behavioral information for adoption listings and adoption conversations
• Edit video clips into short, simple videos to promote adoptable equines
• Create listings for adoptable equines by developing ad copy and editing photos/videos as applicable and then review and update as needed on a weekly basis on myrighthorse.org
• Develop promotional plans with defined variables to be tested, track and interpret the results, identify trends, and make recommendations to improve future promotions
• Track data and results for adoptable equine listings and promotional plans to identify best practices and trends
• Coordinate with internal marketing teams
• Support the ETAC on-site team with adoption placements protocols on an as-needed basis

Other marketing projects:

• Coordinate with the creative team to develop promotional assets for ETAC
• Provide consultative feedback on marketing and adoption resources being developed for ASPCA Pro and Learn
• In partnership with our marketing and communications teams, write the occasional news article and social media posts about adoptable equines

Partner Support:

• Support the ASPCA Right Horse team in Warm-Up Ring conversations, partner education and partner pathway processes as assigned

Qualifications

• Ability to access and prioritize available information on adoptable equines and synthesize it into clear, concise language
• Proficient in developing and executing written communications and can adapt to ASPCA style guides and tone
• Proficient at capturing photos of equines using a DSLR camera – editing and videography experience preferred
• Understanding of basic data tracking and marketing metrics
• Ability to work across teams in a demanding, fast-paced environment
• Experience in social media engagement and marketing in a professional environment required 
• Basic knowledge of equines, the equine industry, equine husbandry, disciplines, equine sales or rehoming best practices and terms required 
• Understanding of different disciplines, trends and consumer motivations in the equine industry 
• Knowledge of Excel, Airtable and similar, as well as photo and video editing platforms 

Language

• English (required)
• Spanish is a plus

Education and Work Experience

• High School Diploma (Required)