UK&I Enterprise Marketing Manager

UK&I Enterprise Marketing Manager

Description -

Overview

At HP, we're helping organisations reimagine the future of work through AI-powered devices, services, software and solutions. We're looking for an experienced Corporate Enterprise Marketing Manager to lead the UK&I growth strategy for HP's largest Enterprise and Tier 1 accounts.

This role is responsible for developing and executing integrated account-based marketing strategies that strengthen HP's position within priority accounts, accelerate pipeline creation, increase share of wallet and expand solution adoption across Devices, Services, Workforce Solutions, Collaboration and AI-at-the-Edge offerings.

Working closely with Enterprise Sales, Category, and EMEA Marketing, Alliance Partners and Agencies, you will orchestrate a multi-year growth strategy focused on acquiring new buying centres, growing marketing-attributed pipeline, increasing attach rates and positioning HP as a strategic transformation partner.

Success in this role will be measured through account engagement, pipeline growth, revenue influence, solution penetration and expansion within strategic enterprise accounts.

Key Responsibilities

• Own HP UK&I's Corporate Enterprise marketing strategy across priority Enterprise and Tier 1 accounts.

• Develop and execute a three-year account growth framework focused on acquiring new buying centres, increasing wallet share and expanding HP's strategic footprint.

• Drive adoption of HP's Future of Work and AI-at-the-Edge propositions, positioning HP as a differentiated partner across workplace transformation, AI and hybrid work.

• Build and execute account-based programmes for strategic accounts, creating engagement journeys across multiple stakeholders and buying committees.

• Partner with Enterprise Sales teams to identify whitespace opportunities, refresh cycles, competitive takeaways, upgrade motions and expansion opportunities.

• Design and activate trigger-based marketing programmes aligned to key buying moments, including refresh, upgrade, transformation and workplace modernisation initiatives.

• With support of the UK&I ABM team, expand engagement within enterprise buying committees through data enrichment, stakeholder mapping, executive engagement and targeted content programmes.

• Develop integrated campaigns leveraging digital, events, executive roundtables, webinars, thought leadership, social engagement and partner ecosystems.

• Lead strategic account engagement programmes for HP's top accounts, ensuring consistent customer experiences across all stages of the buying journey.

• Create enterprise-focused content and thought leadership programmes that showcase HP innovation, AI capabilities and customer success stories.

• Partner with Alliance Partners, ISVs and ecosystem stakeholders to develop joint go-to-market programmes and demand creation initiatives.

• Drive enterprise advocacy and customer reference programmes that create proof points, peer influence and long-term customer loyalty.

• Ensure New Product Introduction (NPI) launches are highly visible across enterprise accounts, aligning account plans, enablement, customer engagement, executive outreach and marketing activation.

• Localise global enterprise campaigns while developing UK&I-specific programmes aligned to market opportunities and account priorities.

• Analyse account performance, engagement signals, buying intent and pipeline contribution to continuously optimise marketing effectiveness and investment.

• Leverage AI, propensity modelling and account intelligence to improve targeting, personalisation and growth outcomes.

• Curate integrated One HP customer journeys that connect Devices, Print, Poly, Workforce Solutions, Services and AI offerings around customer business challenges.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

• Significant experience in Enterprise B2B Marketing, Account-Based Marketing or Strategic Account Marketing within the technology sector.

• Strong understanding of enterprise buying centres, procurement processes and long-cycle sales environments.

• Experience developing and managing ABM programmes across large corporate and enterprise accounts.

• Knowledge of enterprise technology buying trends including workplace transformation, AI, security, collaboration and managed services.

• Experience partnering with enterprise sales organisations to drive pipeline creation and account growth.

• Strong stakeholder management skills, with the ability to influence senior sales leaders, executives and cross-functional teams.

• Experience leading executive engagement programmes, customer advisory initiatives and thought leadership campaigns.

• Strong commercial acumen and understanding of enterprise revenue, pipeline and account growth metrics.

• Excellent analytical skills with the ability to translate account insights into actionable marketing programmes.

• Strong project management skills and the ability to manage multiple strategic initiatives simultaneously.

• A customer-centric mindset with a passion for innovation, growth and measurable business impact.

Success Measures

Business Growth

• Marketing Attributed Pipeline (MAP)

• Marketing Generated Opportunities (MGO)

• Marketing Influenced Revenue

• New Opportunity Creation within Strategic Accounts

• Revenue Growth Across Priority Enterprise & Tier 1 Accounts

Account Expansion

• Growth in Buying Committee Coverage

• Stakeholder Engagement Across Priority Accounts

• One HP Solution Penetration

• Attach Rate Expansion Across Devices, Services and Solutions

• Cross-Portfolio Opportunity Growth

Marketing Effectiveness

• ABM Engagement Scores

• Lead-to-Opportunity Conversion

• Enterprise Campaign ROI

• Executive Engagement Participation

• Account Intent and Propensity Signals

Customer Advocacy

• Customer Reference Growth

• Advocacy Programme Participation

• Thought Leadership Reach and Engagement

• Customer Retention and Expansion Impact

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United Kingdom)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"