Vice President of Sales and Marketing

Strategic, commercially driven, and ready to lead sales and marketing across a hotel portfolio? Prime Group is looking for a Vice President of Sales and Marketing to drive revenue growth and brand positioning across our PMG Hospitality hotels.

The Vice President of Sales and Marketing owns the commercial strategy and results for a portfolio of five PMG Hospitality-managed hotels with roughly $50 million in annual revenue. Beyond oversight, this executive sets the sales, marketing, revenue, and brand direction, leads the sales and marketing leaders at each hotel, and is accountable for top-line growth and market share. The role sits within PMG Hospitality and keeps the Director of Asset Management at Prime Hospitality informed so that commercial strategy serves ownership goals and is executed.

Including but not limited to:

• Commercial strategy: Build and own the portfolio sales and marketing plan, with annual and three-year targets for revenue, RevPAR index, market share, and direct-booking mix
• Team leadership: Lead, coach, and evaluate the directors of sales, revenue managers, and marketing resources at all five hotels
• Revenue and pricing: Set revenue management philosophy and approve rate strategy; ensure disciplined yield decisions
• Sales and group business: Direct group, corporate, government, wedding, leisure, and sports-travel sales strategy
• Marketing and brand positioning: Own brand positioning, digital, SEO, social, PR, and creative for each hotel
• Budget ownership: Lead commercial budgets, including marketing spend, sales payroll, and commissions
• Brand and partner relationships: Manage relationships with Marriott, Hilton, destination marketing organizations, tourism boards, OTAs, wholesalers, and tour operators
• Technology and data: Direct the CRM, CRS, RMS, website, and analytics stack; drive cross-property reporting
• Owner and executive reporting: Present commercial results, risks, and opportunities to PMG Hospitality leadership, the Director of Asset Management, ownership groups, and the Prime Hospitality executive team
• Strategic projects: Support acquisitions, repositioning, and pre-opening or reopening commercial plans, including hurricane recovery and business interruption planning

• 15+ years in hotel sales, marketing, and revenue management
• 7+ years as a VP, regional director, or senior commercial leader overseeing multiple hotels
• Experience leading commercial strategy for $40 million or more in revenue
• Select-service, extended-stay, and resort or lifestyle hotel experience; marina, residential, or mixed-use experience a plus
• Marriott and Hilton franchise experience; soft-brand or independent resort experience preferred
• Florida leisure and resort market experience; Keys and Gulf Coast experience strongly preferred
• Proficiency with RMS and CRM platforms, digital marketing and performance analytics, and STR/CoStar
• Bachelor's degree in hospitality, marketing, or business; MBA preferred; CHSP, CRME, or CHBA a plus
• Strategic thinking, executive presence, team leadership, P&L ownership, and negotiation skills
• Third-party management or asset management firm experience and owner/investor reporting preferred
• Ability to travel regularly

• Competitive salary commensurate with experience
• Comprehensive benefits package including health insurance, retirement plans, and paid time off
• Collaborative and team-oriented work environment
• Opportunities for professional development and career advancement within a growing organization

Prime Group's vertically integrated approach unifies multiple real estate disciplines under a single roof, sharing a multifaceted vision of improved, sustainable real estate development through diverse strengths, strategic affiliates, and talented in-house professionals. Our portfolio includes retail centers, offices, mixed-use developments, hotels, resorts, restaurants, and residential single and multi-family communities, each supported through technology, planning, and experienced personnel. We are a privately owned company with the agility and strength to leverage unique opportunities, and growth is a measure of our success. Since Prime Group began as a residential real estate development company, we have grown to include commercial retail, office, hospitality, and mixed-use specialties, consultation, and management.

If you are a motivated sales and marketing leader with a passion for hospitality, we invite you to apply for the Vice President of Sales and Marketing position at Prime Group.

Reports To: PMG Hospitality Hotel Asset Manager

Thank you for expressing interest in employment with Prime Group. While only those candidates considered for the position will be contacted, your resume will remain on file for 90 days. Prime Group is an Equal Opportunity Employer.