Vice President, Performance Marketing

Job Summary:

The Vice President, Performance Marketing directs the development, execution and measurement of external marketing strategies designed to support CareSource's strategic plan and growth goals. This leader oversees performance marketing, campaign optimization, digital innovation and marketing analytics to ensure the organization reaches the right audiences with the right message through the right channels.

Essential Functions:

• Develop and execute integrated performance marketing strategies, including paid search, SEO/AEO and SEM, display advertising and email marketing, that support member acquisition, retention, engagement and corporate growth objectives across multiple markets and products.
• Establish clear goals, KPIs and measurement frameworks for campaigns, channels and audiences, ensuring marketing investments are tied to business outcomes.
• Lead test-and-learn approaches, campaign optimization and performance reporting to improve efficiency, effectiveness and consumer experience.
• Partner with finance and business leaders to evaluate return on marketing investment and prioritize resources against the highest-value growth opportunities.
• Monitor technology, consumer and competitive trends, including AI-enabled marketing capabilities, and incorporate relevant innovations into the marketing roadmap, cultivating a culture of innovation and positioning the organization as a digital leader within the industry.
• Foster AI and human collaboration by combining machine intelligence with creative and strategic human input to enhance personalization, content relevance, and customer satisfaction.
• Build and manage the marketing performance measurement agenda, including reporting, forecasting, attribution and insights that inform marketing decisions.
• Translate campaign, channel and customer data into actionable recommendations that improve acquisition, retention, engagement and ROI.
• Collaborate with marketing technology, data, analytics and technology teams to improve data quality, platform capabilities and visibility into marketing performance.
• Help architect and integrate the marketing technology ecosystem, including CRM, marketing automation, web analytics, content management and data platforms, to enable scalable campaign execution and data-driven decision-making.
• Use customer insights, segmentation, predictive analytics and performance trends to guide message strategy, channel selection and resource allocation.
• Develop personalization strategies that use behavioral data, customer insights and predictive analytics to deliver more relevant content, offers and experiences across digital channels.
• Communicate insights clearly to executive and cross-functional audiences, making complex performance findings easy to understand and act on.
• Establish governance standards for digital marketing operations to support compliance, data integrity, consistency and best practices across channels.
• Perform any other job related duties as requested.

Education and Experience:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required
• Master's degree (MBA or equivalent) preferred
• Equivalent years of relevant work experience may be accepted in lieu of required education
• Ten (10) years of experience in marketing leadership, performance marketing, marketing analytics or a related discipline required
• Seven (7) years of proven experience in a marketing leadership capacity within a dynamic, fast-paced environment required
• Healthcare or health insurance experience preferred

Competencies, Knowledge and Skills:

• Strategic marketing leadership with the ability to connect brand, acquisition, retention, consumer experience and enterprise growth goals
• Exceptional storytelling and persuasion skills, with the ability to translate complex performance insights and digital strategy into clear, compelling narratives for stakeholders
• Deep knowledge of performance marketing, advertising, branding strategies and marketing measurement across complex, regulated industries; health insurance experience preferred
• Ability to embed consumer needs and insights into marketing materials to improve overall experience and outcomes
• Proficiency in campaign reporting, KPI development, channel analytics, marketing mix concepts and data-driven optimization
• Digital and data literacy with working knowledge of relevant marketing platforms and tools, such as CRM, marketing automation, web analytics, paid media, social media management and content management systems
• Strong relationship-building and collaboration skills, with the ability to influence cross-functional stakeholders and senior leaders
• Positive, can-do and supportive leadership style that inspires accountability, creativity and continuous improvement
• Strong business acumen, strategic thinking and comfort operating in a fast-paced, matrixed environment
• Commitment to the mission and values of the CareSource Family of Companies

Licensure and Certification:

• None

Working Conditions:

• General office environment; may be required to sit or stand for extended periods of time
• Travel is not typically required

Compensation range $150,000-$300,000.  CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type (hourly/salary):

Salary

Organization Level Competencies

• Fostering a Collaborative Workplace Culture

• Cultivate Partnerships

• Develop Self and Others

• Drive Execution

• Energize and Inspire the Organization

• Influence Others

• Pursue Personal Excellence

• Understand the Business

 

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an environment of belonging that welcomes and supports individuals of all backgrounds.

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Brand=CareSource