VP, Urology

Why Join Us? 

SunState Medical Specialists (SMS) is proud to be a part of OneOncology in delivering exceptional, community-based specialty care across Florida. With a team of 105 physicians spanning urology, radiation oncology, medical oncology, breast surgery, general surgery, and head and neck surgery, SMS is committed to providing high-quality, accessible care. Our practice continues to expand services by offering advanced radiation therapies, in-house pharmacy and laboratory capabilities, care management, theranostics, cutting-edge diagnostic imaging, and clinical research. We are dedicated to recruiting top-tier physicians to help increase access to affordable, high-quality care throughout the state.

The Vice President, Urology leads the SunState Medical Specialists (SMS) urology service line: approximately 50 urologists across 40 sites in South Florida. Reporting to the CEO, the VP is accountable for site management,

operational performance, service line enhancement, physician recruitment strategy, EMR utilization, and support urology best practices.

Above all, the VP earns the trust of SMS urologists by building genuine, lasting relationships with each physician, and uses that trust to unite every site into one unified SMS urology practice with a single identity and consistent

standards. Site managers report through regional/area managers, who report to the VP. The VP partners with central SMS teams (Finance, RCM, IT, Talent Acquisition) and is accountable for urology results without direct P&L ownership.

Responsibilities:

Physician Relationships & Trust

• Build a personal, trusted relationship with every urologist: know them, visit their sites regularly, listen first, follow through, and communicate openly and honestly.

• Act as the physicians’ advocate and operational partner; resolve site, staffing, and support issues quickly, and give physicians a real voice in decisions that affect their practice.

• Create regular forums for physician input (e.g., physician meetings, site visits, one-on-ones) and close the loop on feedback.

• Build one SMS urology identity across all sites and legacy practices with shared goals, standards, and a consistent communication cadence.

• Standardize policies and operating practices with physician input, allowing local flexibility where it clearly benefits patients.

Site Management & Operations

• Lead regional/area managers and, through them, all site managers; set expectations, review performance, and develop leaders.

• Standardize clinic templates, patient access, staffing models, and clinic flow; drive improvement plans at underperforming sites.

• APP utilization: Implement a consistent model so APPs practice at the top of their license, expanding access and freeing physician capacity.

Financial & Operational Performance

• Drive the operational levers behind revenue, expense, and productivity targets; partner with Finance on monthly reviews and report results to the CEO.

Service Line Enhancement

• Develop and execute the urology growth strategy: expand clinical capabilities. • Strengthen referral, hospital, and payer relationships and identify new site and market opportunities with the CEO.

Physician Recruitment & Retention

• Support market-by-market physician recruitment and succession planning utilizing centralized physician recruiting support and own onboarding and ramp-up so new physicians succeed and stay.

EMR & Revenue Cycle

• EMR utilization: Drive standardized, optimal use of the ModMed EMR across all sites, partnering with central IT.

• RCM best practice: Hold sites/providers accountable for front-end and charge capture performance and partner with RCM on collections, denials, and A/R metrics.

Required or Preferred Qualifications:

• Bachelor’s degree in healthcare administration, business, or related field required;

• Minimum 10 years of urology experience in practice or service line operations, including 5+ years leading

multi-site operations at the director level or above.

• Proven experience leading multiple layers of management across a large, dispersed footprint

• Working knowledge of RCM and EMR optimization

Essential Competencies:

• Exceptional relationship-building skills, with a record of earning physicians’ trust and influence.

• Strategic thinking and disciplined operational execution; data-driven management.

• Change management and team integration experience.

• Strong communication and conflict-resolution skills.

• Local travel required within South Florida markets; valid driver’s license and reliable transportation.

This job description does not contain a full listing of activities, duties or responsibilities required of this role. Duties, responsibilities and

activities may change, or new ones may be assigned at any time with or without notice.