Admissions Marketing and Communications Manager

About the Opportunity

• Serve as the primary liaison between Admissions and Marketing & Communications, ensuring alignment of messaging, project management timelines, drafts, reviews, final approvals, campaign strategy, communication priorities, and progress towards meeting enrollment goals.

• Develop, implement, execute, and monitor strategic enrollment communications for prospective students, applicants, admitted students, enrolled students, parents, school counselors, and other key constituents using Slate CRM and related communication platforms.

• Maintain and enhance the Admission Marketing & Communications calendar, which encompasses all electronic, print, and digital media campaigns

Key Responsibilities

Through close collaboration with the Enrollment and Marketing teams, develop and execute communication strategies throughout the annual admission funnel: Prospects, Applicants, Admits, Enrollees, and summer retention phases for all major populations.

• Write, develop, and coordinate the distribution of emails and texts to prospective students, parents, and school counselors through Slate CRM.

• Collaborate with Marketing and Admission colleagues to write and develop admission publications, promotional materials, and advertising.

• Coordinate the recruitment incentives (swag) between Admissions, Marketing, and external vendors.

• Develop and maintain a comprehensive communication calendar and flow, which includes all e-communications managed through Slate, print communications, and the Student Search campaigns. Ensure that the Admissions, Operations, and Marketing teams are fully aware and aligned on how and when audiences are being communicated with.

• Partner with the social media manager to advise on content and ensure alignment between social media platforms and the broader admission communication calendar.

• Liaise with all constituencies—internal and external—to strategically manage all elements of the communication plan, focusing on creating a cohesive, multiplatform student experience.

• Takes direction from onboarding communications leads to ensure accurate and timely deployment of communication campaigns or events.

• Take an active role in managing Slate functionality, with a special emphasis on Deliver campaigns, forms, portals, and reporting. Stay up to date with Slate innovations and champion the implementation of new functionalities.

• Use data to evaluate the effectiveness of admission communication efforts and make data-driven decisions to adjust and optimize communications for maximum effectiveness.

• Track and apply changes in best practices for email deliverability requirements and regulatory requirements such as the CAN-SPAM Act, GDPR, and other privacy laws.

• Execute responsibilities in a manner consistent with the service philosophy.

• Support the mission of Cedar Crest College and its rich heritage. Effectively articulate the value of liberal arts education rooted in Cedar Crest College’s tradition and values.

Secondary Responsibilities:

• Participates actively in staff meetings, planning admission activities, and strategies.

• Contributes to other Marketing content development projects.

• Support staffing of Admission events—requiring evening and weekend availability.

Qualifications

What We're Looking For

Education and Work Experience:

• Bachelor’s degree required

• 3-5 years of experience in marketing/communications

• Experience with Admissions related communications is preferred, with the ability to demonstrate an understanding of the ungraduated admissions funnel.

• Prior experience with the creation, implementation, and management of large-scale marketing campaigns preferred.

Demonstrates Excellence:

• Writes and edits effectively within marketing best practices, always framing work within brand standards.

• Continuously assesses and adapts communication flow for the office with innovation and attention to detail.

• Maintains a high level of organization and attention to detail.

• Demonstrates project management abilities in the Enrollment division, championing integrations between Marketing and Admissions; modeling teamwork, innovative problem-solving, and constructive collaboration for colleagues.

• Exhibits advanced communication skills that allow for excellent written and oral communication, including the ability to present effectively to large and small groups, and one-on-one interviews.

• Possesses outstanding interpersonal and social skills while interacting with prospective students.

• Manages time extremely well to complete tasks accurately and efficiently.

• Works independently with minimal supervision and produces results.

• Engages comfortably and productively with people of different backgrounds.

• Is dedicated to being a continuous learner.

Analytic Skills:

• The ability to recognize several likely causes of events, analyze relationships among several parts of a problem or situation, and then formulate a multi-step response.

Language and Literacy Skills:

• Reads and interprets a wide range of information. Regularly writes reports and correspondence. Able to shift writing style as needed for different audiences. Regularly explains policies, listens to questions, responds, and problem solves. Speaks to individuals and small groups effectively.

Computer/Technology Skills:

• Microsoft Office - highly proficient

• Technolutions Slate (CRM) preferred, but experience with some CRM communication technology required

Physical Demands:

• Work is often performed in a typical office environment requiring:

• Dexterity sufficient to manipulate objects with fingers or supporting devices, for example operating a computer keyboard

• Communication skills using the spoken word

• Vision sufficient to see within normal parameters

• Hearing sufficient to hear within normal range

• No or very limited physical effort

• No or very limited exposure to physical risk

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with a disability to perform the essential functions.

Additional Requirements for the Job:

• Ability to do some weekend work as well as overnight travel throughout the year.

• The above job description in no way states or implies that these duties are the only duties performed by this employee

• The incumbent is expected to perform other related duties necessary for the effective operation of the College.

What We Offer

• Be Part of a Purpose-Driven Community: Your work will help create a safe, beautiful, and inviting campus that supports learning, leadership, and civic engagement.

• Work in a Unique Setting: Our campus is a certified arboretum, offering the opportunity to care for a diverse collection of trees and green spaces in a historic and inspiring environment.

• Comprehensive Benefits: In addition to health, dental, vision, and retirement benefits, we offer a unique tuition benefit for employees and their families. While Cedar Crest is a women’s college, men can access certain classes on campus and others at partner institutions, making this benefit flexible and valuable for all.

• Support for Growth: We encourage professional development and provide training opportunities for team members.

• Campus Culture: Cedar Crest is a place where your story is valued. We see you, and we’re here to help you shape your future.

How to Apply

For full consideration, please submit:

• Current resume

• Cover letter highlighting your relevant experience

• Contact information for three professional references

Jeanne Clery Act & Campus Safety Disclosure

In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and federal law, Cedar Crest College is committed to providing a safe learning environment.

Our Annual Security and Fire Safety Report (ASR) includes statistics for the previous three calendar years concerning reported crimes that occurred on campus, in certain off-campus buildings or property owned or controlled by the College, and on public property within or immediately adjacent to and accessible from the campus. The report also contains institutional policies concerning campus security, institutional disciplinary procedures, emergency notifications, and other personal safety matters.

• View the Digital Report: You can read or download the complete 2026 Annual Security and Fire Safety Report (PDF) on the Campus Police website: https://www.cedarcrest.edu/annualsecurityreport

• Request a Printed Copy: Copies of the report may also be obtained at Campus Police located in the Safety & Facilities Building or by calling 610-437-4471 (Option: 0) off campus or ext. “0” on campus.