Business Development and Operations Manager

Responsibilities:

Business Development & Revenue Growth:

• Develop and deliver practical business development plans aligned with our growth priorities and revenue targets.
  
• Build and manage a qualified pipeline across stockists, wholesale accounts, corporate gifting, hospitality, strategic partnerships, and other approved opportunities.
  
• Prepare commercial proposals, presentations and partnership terms for approval, and lead follow-up through to closure and onboarding.
  
• Identify new markets, customer segments and channel opportunities using sales performance, customer insight and market intelligence.
  
• Set channel and account targets, monitor performance and take corrective action where results fall below plan.
  

Stockist Network Development & Performance:

• Lead the identification, assessment, appointment and onboarding of suitable stockists in Lagos, Abuja, Kano and other approved markets.
  
• Define stockist objectives, service expectations, reporting requirements and proposed commercial terms for approval by the Founder.
  
• Manage stockist relationships, sales performance, replenishment priorities, payment obligations and compliance with our brand and pricing standards.
  
• Review stockist sales and inventory reports prepared by the Specialist and resolve performance, stock, settlement or compliance issues.
  
• Recommend the expansion, restructuring or discontinuation of stockist relationships based on agreed performance criteria.
  

Commercial, Pricing & Channel Governance:

• Own our pricing framework across the website, direct sales, stockists, wholesale accounts and approved promotional channels.
  
• Recommend retail prices, channel margins, discounts and promotional mechanics using product cost, target margin, channel economics and market positioning.
  
• Obtain required approval before implementing price, discount or promotion changes; the Founder retains final pricing authority unless formally delegated.
  
• Ensure approved prices and product information are communicated and implemented consistently across all channels.
  
• Review margins, discounting and channel profitability, and address unauthorised pricing or commercial leakage promptly.
  

Marketing & Social Media Oversight:

• Own the marketing and social media plan, including campaign priorities, content calendar, launches, promotions and channel objectives.
  
• Translate our brand direction into clear briefs for photographers, designers, content creators, influencers, agencies and other approved partners.
  
• Review content for brand consistency, product accuracy and commercial relevance before publication through the agreed approval process.
  
• Track reach, engagement, enquiries, conversion and campaign performance, using results to improve future activity.
  
• Direct the Specialist on approved offers and customer-response information; the Specialist remains responsible for social enquiries, social selling and routine customer engagement.
  
• Coordinate external creative support where required; the role is not expected to personally produce every photograph, video or design asset.
  

Inventory Planning & Control:

• Set inventory-control standards and review consolidated stock positions across the central location, stockists and goods in transit.
  
• Use sales trends, campaign plans and lead times to forecast demand and recommend replenishment or purchase quantities.
  
• Approve stock allocation and redistribution within delegated authority, balancing availability, sales velocity and channel demand.
  
• Review stock counts and reconciliations completed by the Specialist, investigate material variances and ensure corrective actions are documented.
  
• Monitor stock ageing, low-stock risk, stock-outs, damages, returns and slow-moving inventory, and recommend appropriate action.
  

E-commerce & Website Management:

• Own the commercial accuracy and effectiveness of our website, including product listings, pricing, availability, launches, promotions and merchandising priorities. Ensure approved routine website updates are completed accurately and on time, either through the Specialist or an authorised technical resource. Review website performance, customer journeys and conversion data, and recommend improvements to content, navigation, merchandising and checkout experience. Coordinate with the developer or other technical partners on functionality, integrations, defects and updates that require specialist support. Ensure website content remains consistent with approved product, pricing, inventory and campaign information across other sales channels.
  

Customer Experience & Team Leadership

• Manage, coach and set priorities for the Sales, Customer Experience & Operations Specialist, with clear targets, routines and accountability.
  
• Establish and improve procedures for enquiries, orders, payment confirmation, dispatch, returns, complaints, stock handling and reporting.