Director of Sales & Marketing

The Director of Sales will develop and manage the execution of the sales strategy at the Coast Bastion Hotel, ensuring alignment with Coast Hotels' Sales & Marketing strategy. This position provides superior customer service, act as an advisor, and sell products and / or services in adherence with business development targets while maximizing operational efficiencies, customer service, and profitability.
Responsibilities:

Creates and implements a sales and marketing plan and measurable objectives that supports the company’s overall strategy, i.e. preparing and submitting project plans, business cases, and proposed budgets, directing and overseeing the organization and execution of sales campaigns and participates in tradeshows or other promotions
Communicates goals to others, including team members, other Leaders, etc
Reviews departmental plan and performance to identify areas for improvement that would contribute to enhanced business performance and to identify opportunities that would support business growth
Considers the product/service delivered and maintaining the product/service relative to the Coast brand and image, including maintaining accurate and organized files and records and completing documentation related to the sales function
Attends industry and/or professional events or conferences to maintain industry/professional knowledge and network with industry peers
Understands what is going on in the operation, forecasts and proactively addresses needs and situations, i.e. implementing sales processes, policies, systems and practices that contribute to effective procedures
Focuses on short-and long-term priorities, maintaining a big picture perspective
Adheres to departmental budgets and prioritizes resource allocations appropriately
Communicates and monitors company policies and practices and how they relate to Sales; establishes and communicates clear objectives, targets, and operational standards.
Provides guidance to Ambassadors on Sales issues as they relate to the operation, corporately or within a specific property
Provides formal and informal recognition to acknowledge the demonstration of excellent performance and/or adherence to the Coast Values
Creates an environment that is motivating and engaging
Handles internal/external complaints and concerns related to the sales function within the functional area
Demonstrates a superior customer service attitude with internal/external contacts
Lives the Coast Values and reflects the brand in the community; fosters a positive image of Coast in the community
Other duties as required

Skills/Knowledge/Experience:

Diploma or degree in related area preferred
6 years of experience in a sales role, with a minimum of 4 years of sales experience in the hotel industry
Ability to travel
Advanced level in the use of MS Office Suite
Professional appearance and attitude
Proven ability to sell and meet set sales/performance targets in a senior sales role
Excellent communication and customer service skills
Excellent interpersonal skills to support the building of strong relationships with diverse groups of people
Demonstrates the Coast Core Values at all times
Complete knowledge of Coast’s policies, practices, and procedures within own area
Knowledge of Coast products/services and competitive environment
Aware of and understands how own area of the business performs (makes money, conserves costs, etc.)
Advanced problem solving and conflict resolution skills
Advanced analytical and critical thinking ability
Experience in discussing performance issues with team members and providing direct and honest feedback when discussing career advancement and leading performance expectations