General Sales Manager
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Skills
About the role
Description
Great Leaders Build Great Teams. Are You One of Them?
Colton RV & Marine is growing, and we're looking for an experienced, driven General Sales Manager to lead our sales operation at our Pocono dealership in Wind Gap, Pennsylvania.
With more than 60 years in business, a strong reputation in the RV industry, and exciting plans for continued expansion, we're looking for leaders who want more than just another management job.
We're looking for someone who wants to lead, compete, develop people, and build something great.
The right person understands that a successful dealership is built on more than sales numbers. It takes strong leadership, a well-trained team, accountability, sound business decisions, and an exceptional customer experience.
We're looking for someone who can take ownership of the sales operation, lead by example, and help our people reach their full potential.
What You'll Be Responsible For:
Lead the Sales Operation
- Drive sales volume, gross profit, inventory turns, and departmental profitability.
- Establish sales goals, monitor results, and create accountability throughout the team.
- Work alongside salespeople to structure deals, overcome objections, and close business.
- Ensure consistent execution of our sales process and customer follow-up.
- Partner with Finance & Insurance to maximize performance while delivering a great customer experience.
Build and Develop a Winning Team
- Recruit, train, coach, and motivate sales professionals.
- Conduct regular sales meetings, individual coaching sessions, and ongoing training.
- Develop future leaders and create a culture of continuous improvement.
- Set high expectations while creating an environment where people enjoy coming to work.
- Lead by example with a hands-on approach and a commitment to your team's success.
Manage the Business
- Monitor inventory, pricing, aging, merchandising, and product mix.
- Develop forecasts and action plans to achieve dealership objectives.
- Understand the financial drivers of the business and make decisions that improve performance.
- Work closely with Marketing, Service, Parts, and other departments to create a seamless customer experience.
- Build relationships with our manufacturer partners and participate in factory visits, industry meetings, and RV shows.
Who We Are
At Colton RV & Marine, our mission is:
To provide a great experience for our customers and our team members.
Our core values guide everything we do:
- Being Driven — Set ambitious goals, work hard, and continually strive to improve.
- With Integrity — Do what you say you're going to do.
- Own Every Moment — Take responsibility and create great experiences for our customers and team members.
We believe great leadership means setting the example, making good decisions, developing people, and taking ownership of results.
Why Join Colton RV & Marine?
- Family-owned and operated since 1962.
- Established dealership group with a strong reputation in the RV industry.
- Opportunity to lead and develop a dealership sales operation.
- Strong manufacturer relationships and an extensive selection of leading RV brands.
- Commitment to training, professional development, and promoting from within.
- Competitive compensation and benefits.
- Continued company expansion creating additional leadership and career advancement opportunities.
We're Growing. Grow With Us.
Our immediate opportunity is at our Pocono dealership in Wind Gap, Pennsylvania, but our vision extends well beyond one location.
As Colton RV & Marine continues to expand, we're interested in connecting with talented sales leaders who want to grow with our company, whether that's in Pennsylvania, New York, or future markets.
If you're a proven leader who is driven to succeed, passionate about developing people, and ready to take ownership of a sales operation, we'd like to meet you.
Come help us build the future of Colton RV & Marine.
Requirements
What We're Looking For:
- Proven sales management experience and a track record of achieving results.
- Strong leadership skills and a passion for coaching and developing people.
- Excellent closing, negotiation, and deal-structuring abilities.
- Understanding of dealership financial performance, inventory management, and F&I operations.
- Strong judgment, problem-solving skills, and the confidence to make decisions.
- The ability to hold people accountable while building a positive team culture.
- RV, automotive, marine, powersports, or related dealership experience preferred.
- Willingness to travel for industry events, manufacturer meetings, and RV shows.
Above all, we're looking for an Ideal Team Player: someone who is Humble, Hungry, and Smart.