Integrated Media Supervisor
Key details
- Location
- Los Angeles, CA, United States
- Work style
- Onsite
- Level
- Senior
- Job type
- Contract
- Experience
- 3–6 yrs
- Function
- Operations & Strategy
- Focus area
- other
- Posted
- 2d ago
Skills
excelmedia planningmicrosoft wordpowerpoint
About the role
The Integrated Media Supervisor position will be responsible for the planning and stewardship of all media strategy, inclusive of traditional and digital, and be client-facing for multiple Davis Elen clients.
Direct Report
The position will be reporting directly to the Media Director, Strategy Planning & Data Analytics.
Responsibilities
- Supports Media Director in the development of media objectives, strategies, tactics and channel selection
- Develop digital or traditional media/audience outreach strategies for desired client KPIs
- Create strong working relationships with clients
- Helps manage traditional and digital teams for a holistic approach
- Researches and gathers data to assist in the preparation of media planning
- Aids in the development of target consumer profiles
- Evaluates and sets communication goals by channel, and holistically
- Evaluates wide range of media vehicles to determine plan application
- Generates and maintains planning documents such as flowcharts, budgets, program POVs and market landscapes
- Keeps current on media trends
- Responsible for holding buyers responsible for hitting comm goals and producing the best schedules possible
Qualifications
- Bachelor’s degree (B.A.) Marketing, Communications, Advertising or related field
- Minimum 3 years agency/media planning experience
- Experience in organizing sports marketing and or consumer engagement programs
- Strong leadership skills capable of leading and developing strategic direction
- Strong understanding of media fundamentals
- Strong affinity for/knowledge of traditional and e-sports
- Strong knowledge of MS Suite (Word, Excel and Powerpoint)
- Strong written and presentation skills
- Proficient in Campaign Manager 360
- Knowledge and experience with Strata/SBMS, Advantage, Centro Basis a plus
- Proficient in IMS, Simmons, Scarborough, Rentrak, as well as planning tools such as Clear Decisions, Kantar, MediaTools)
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