Media Buyer
Key details
- Location
- Los Angeles, CA, United States
- Work style
- Onsite
- Level
- Mid level
- Job type
- Full-time
- Experience
- 3–6 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 2d ago
Skills
media planning
About the role
This position is responsible for buying designated broadcast and streaming for assigned local markets/accounts, inclusive of linear TV, radio, cable, sports packages and sponsorships.
Responsibilities
- Meets with media representatives and accesses media databases to research available options for media placement
- Negotiates best price, estimates ratings and media placement, as specified in approved media plan
- Meets all deadlines
- Evaluates and negotiates sponsorships, bringing forth new ideas
- Monitors media agreements and contracts with outside media vendors
- Oversees media schedules and adjusts broadcasting and online schedules due to program changes or campaign performance
- Monitors media placement, time discrepancies and reconciles billing, tracking daily
- Conducts Post Buy Analysis after every campaign
- Tracks expenditures to ensure compliance with budget
- Research and maintain record of trends, and innovations which affect media buying
- Provides new opportunities and recommendations/POVs
- Maintains excellent relationships with media community, account/media teams and clients
Qualifications
- Bachelor's degree preferred or equivalent experience
- 3+ years of related experience in media buying required (Local media markets)
- Linear television, spot radio, spot cable, streaming audio, podcasts, video, sports and sponsorship experience (QSR a plus)
- Experience with Media Ocean preferred
- Very good mathematical ability required
- Candidate must be organized, detail oriented, must be able to solve problems and can multitask
- Good communication/presentation skills
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