Sales & Marketing Director - Senior Living
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Key details
- Location
- South Windsor, CT, United States
- Work style
- Onsite
- Level
- Lead / Staff+
- Experience
- 3–5 yrs
- Function
- Sales & Solutions
- Focus area
- other
- Posted
- 15h ago
Skills
business developmentcustomer servicepayroll
About the role
Build relationships. Inspire confidence. Help families find home.
Alto Evergreen Walk is seeking a Sales Director for our Assisted Living and Memory Care community in South Windsor, Connecticut! Our resort-style community combines personalized care, engaging activities, and Allegro’s signature Ensemble memory care program—all backed by a family-managed organization with more than 40 years of senior living experience.
This is an opportunity to represent a community with a meaningful story to share. You’ll connect with prospective residents and families, build local referral partnerships, and guide people through an important life decision. Join an established community with tenured team members, including associates who have been here since opening.
If you love senior living, building relationships, and turning meaningful conversations into move-ins, we’d love to connect!
The Sales Director is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.
Areas of Responsibility
Present the Community to prospects using relationship-based selling techniques.
Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.
Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
Develop and enhance Community image and reputation through appropriate public relations activities.
Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
Oversee and monitor that the S/M associates are properly accounting for hours worked. Review the time clock records with the Business Office Manager on a timely basis. Submit new hire paperwork as required.
Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
Other job duties as assigned – see full job description.
Required Qualifications
Bachelor's Degree in business, marketing, or communications or equivalent experience.
Minimum 3 to 5 years sales management experience.
Proven track record of new business development and closing skills required.
Must have a positive Criminal Background Screening.
The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.
Experience in relationship-based sales of services or intangibles is a plus.
Must possess and maintain a valid driver’s license and an acceptable Motor Vehicle Record (MVR) in accordance with Company Fleet Safety standards. Driving is an essential function of this position and a condition of employment. Associates in this role are required to meet and maintain Company driving eligibility and insurability requirements to perform assigned job duties.
MVR reviews will be conducted at hire and periodically thereafter in accordance with Company policy. Failure to meet or maintain Company driving standards may result in removal from driving responsibilities and may impact continued employment eligibility for this position.
Alto Evergreen Walk is seeking a Sales Director for our Assisted Living and Memory Care community in South Windsor, Connecticut! Our resort-style community combines personalized care, engaging activities, and Allegro’s signature Ensemble memory care program—all backed by a family-managed organization with more than 40 years of senior living experience.
This is an opportunity to represent a community with a meaningful story to share. You’ll connect with prospective residents and families, build local referral partnerships, and guide people through an important life decision. Join an established community with tenured team members, including associates who have been here since opening.
If you love senior living, building relationships, and turning meaningful conversations into move-ins, we’d love to connect!
The Sales Director is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.
Areas of Responsibility
Present the Community to prospects using relationship-based selling techniques.
Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.
Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
Develop and enhance Community image and reputation through appropriate public relations activities.
Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
Oversee and monitor that the S/M associates are properly accounting for hours worked. Review the time clock records with the Business Office Manager on a timely basis. Submit new hire paperwork as required.
Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
Other job duties as assigned – see full job description.
Required Qualifications
Bachelor's Degree in business, marketing, or communications or equivalent experience.
Minimum 3 to 5 years sales management experience.
Proven track record of new business development and closing skills required.
Must have a positive Criminal Background Screening.
The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.
Experience in relationship-based sales of services or intangibles is a plus.
Must possess and maintain a valid driver’s license and an acceptable Motor Vehicle Record (MVR) in accordance with Company Fleet Safety standards. Driving is an essential function of this position and a condition of employment. Associates in this role are required to meet and maintain Company driving eligibility and insurability requirements to perform assigned job duties.
MVR reviews will be conducted at hire and periodically thereafter in accordance with Company policy. Failure to meet or maintain Company driving standards may result in removal from driving responsibilities and may impact continued employment eligibility for this position.