Vice President of Marketing (B2C Subscription + B2B Enterprise exp req)

Accountabilities:

• Lead the development of a unified marketing strategy that aligns B2C and B2B initiatives, channels, budgets, and resources.

• Drive B2C subscription growth through disciplined multi-channel marketing, performance optimization, and customer acquisition strategies.

• Build and execute enterprise and institutional demand generation strategies, including campaign frameworks, channel plans, and audience engagement initiatives.

• Partner with Sales and Operations to strengthen pipeline processes, marketing infrastructure, performance measurement, and shared accountability.

• Lead marketing technology modernization, including improvements to the MarTech stack, data architecture, and AI-powered automation capabilities.

• Drive AI integration across marketing systems and workflows, establishing measurable progress and impact within the first year.

• Provide strategic marketing input into shared technology decisions, platforms, and governance.

• Collaborate with brand leadership on channel alignment, audience transitions, brand readiness, and continuity of digital marketing touchpoints throughout rebranding initiatives.

• Own the marketing budget, including strategic allocation of resources to maximize growth, efficiency, and performance.

• Direct content strategy across campaign messaging, thought leadership, and sales enablement.

• Establish cross-functional accountability models and ensure marketing priorities support broader business objectives.

• Lead, coach, and develop a talented marketing team, creating an environment that supports high performance, professional growth, and adaptability through change.

Requirements:

• 12+ years of progressive marketing experience, with at least 10 years in leadership roles.

• Demonstrated senior-level experience in both B2C subscription marketing and B2B enterprise or institutional marketing.

• Proven ability to build and scale enterprise and institutional marketing strategies, including demand generation programs and campaign frameworks.

• Experience managing a marketing budget of at least $5 million, with strong financial planning and resource allocation capabilities.

• Practical experience incorporating AI into marketing processes, systems, and workflows.

• Track record of leading marketing teams through organizational transformation, technology modernization, and periods of significant business change.

• Strong understanding of subscription business models, multi-channel growth strategies, enterprise demand generation, and marketing performance measurement.

• Ability to collaborate effectively with executive leadership and cross-functional partners, particularly Sales, Operations, Brand, and Technology teams.

• Strategic thinking combined with a hands-on, performance-oriented approach and the ability to translate marketing initiatives into measurable business outcomes.

• Strong leadership, communication, team development, and change management skills.

Benefits:

• Annual base salary: $230,000.

• Annual performance bonus: Up to 20%.

• Medical, dental, and vision insurance.

• Flexible Spending Account (FSA).

• 401(k) plan with a 4% employer match.

• Paid time off and paid holidays.

• Full-time, fully remote position for candidates residing in the United States.

• Monday–Friday schedule, 8:00 a.m.–5:00 p.m. within the employee's local time zone.

• Occasional travel for company, customer, vendor meetings, and industry conferences.

• Immediate start anticipated.

• U.S. work authorization required; visa sponsorship is not available.