New Car Sales Director

Description

Mike Calvert Ford is proud to be the newest addition to the Vaughan Automotive Group family. As our newest acquired dealership, we're entering an exciting new chapter — bringing fresh energy, new opportunities, and renewed investment in our people and our customers. We're looking for a New Car Sales Director to lead the strategic direction of our new vehicle department — owning inventory ordering and pricing strategy, managing our relationship with Ford, and overseeing the New Car Manager and sales team to drive department-level performance.

Responsibilities

• Set overall strategy for new vehicle ordering, allocation, and stocking levels in partnership with Ford
• Manage the dealership's relationship with Ford Motor Company, including incentive programs, allocation requests, and factory communications
• Oversee pricing strategy for new vehicle inventory to balance turn rate, gross profit, and market competitiveness
• Directly manage and support the New Car Manager, providing guidance on team coaching, deal structure, and daily operations
• Analyze department-level KPIs (turn rate, gross profit, units sold, aging inventory) and adjust strategy accordingly
• Partner with the General Sales Manager and dealership leadership to align new car strategy with overall sales goals
• Monitor and report on new vehicle department performance to dealership leadership
• Ensure new vehicle merchandising, online listings, and promotions accurately reflect current inventory and incentives

Requirements

• Proven experience in new car sales management, with a strong understanding of factory ordering, allocation, and incentive programs
• Experience managing a manager or team lead within a new car department
• Strong understanding of new vehicle pricing strategy and inventory turn management
• Proven leadership and team development skills
• Strong analytical skills with the ability to interpret sales and inventory data
• Excellent communication and negotiation skills

Preferred Qualifications

• Direct experience working with Ford allocation and ordering systems
• Prior experience as a New Car Sales Director or New Car Manager at a Ford dealership
• Track record of improving new vehicle turn rate and gross profit