QSSK- LEADER, MARKETING COMMUNICATIONS-AFRICA

JOB TITLE: LEADER, MARKETING COMMUNICATIONS-AFRICA

About This Job:

Q-Sourcing Limited trading as Q-Sourcing Servtec is a manpower management solutions firm operating in the East African Region in the countries of Uganda, Kenya, Tanzania, Rwanda, and South Sudan.

On behalf of our client, an award-winning social business in the sanitation and hygiene sector, we are looking for a competent, skilled and experienced Leader, Marketing Communications- Africa to work in Africa (Regional Role).

About Our Client:

Our client is an award-winning social business that empowers people to live a better life through innovative sanitation and hygiene solutions. Their consumer-centric products range from toilet pans and connection systems to taps for handwashing, all designed to be durable, water-saving, easy to install and simple to use. Their work contributes to SDG 6.2 and they have established long-lasting partnerships with local manufacturers, distributors, retailers, NGOs and inter-governmental organizations.

Job Purpose

To transform the business into a household brand across Africa while driving lead generation, demand creation and brand awareness. The role holder will weave creative flair and compelling storytelling into every campaign to position the organization as an award-winning, consumer-centric sanitation leader. Balancing sharp commercial acumen with brand and creative flair, the role holder will scale regional operations to take the business to the next level and achieve operational breakeven.

Key Responsibilities

1. Commercial Growth, Trade Marketing & Sales Support

· Partner closely with regional commercial/sales leads to support revenue targets, market share growth and the journey toward operational breakeven and sustainable profitability.

· Design and execute 360-degree trade marketing toolkits and route-to-market activations.

· Equip distributors, hardware retailers, last-mile entrepreneurs, and masons/installers to accelerate sell-through.

· Oversee the end-to-end demand creation engine, converting brand awareness into localized, high-converting lead generation pipelines targeting B2C consumers, B2B hardware networks, and B2G institutional buyers.

· Lead the Customer Experience Center, leveraging customer insights and digital touchpoints to optimize conversion rates, customer retention, and brand advocacy.

2. Brand Building & Thought Leadership

· Transform the brand into a beloved, aspirational household brand across urban, peri-urban, and rural African markets.

· Own the regional narrative at the intersection of business, public health, climate resilience, and gender equity (SDG 6.2).

· Position the organization as a thought leader across high-level policy forums, summits, and media.

· Serve as strategic advisor and ghostwriter for executive regional leaders, crafting speeches, op-eds, policy briefs, and keynote presentations.

· Lead proactive media relations, reputation management, and high-impact PR campaigns across key African regions.

3. Ecosystem Collaborations & Partnerships

· Drive innovative co-branding and joint advocacy initiatives with development partners, multilateral agencies, NGOs, and microfinance institutions to expand product distribution and impact scale.

· Forge groundbreaking alliances with telecom, FMCG, and financial services firms to build non-traditional sales and awareness channels.

4. Intrapreneurial Leadership & Agility

· Operate with extreme agility, resourcefulness, and a test-and-learn ethos. Build, iterate, and scale marketing tactics rapidly in complex, emerging markets.

· Build, mentor, and inspire a high-performing, agile regional marketing unit spanning multi-country operations.

· Serve as the primary bridge between regional African dynamics and Global Marketing Communications, elevating African success stories onto global stages.

· Manage a marketing assistant based in Senegal.

Requirements

· Education

· Bachelor's Degree in Business, Marketing, Strategy, Communications, or a related discipline required.

· Master's Degree / MBA from a recognized institution strongly preferred.

Experience

· 10+ years of progressive leadership in senior marketing roles spanning Brand, Communications, PR, and Commercial/Trade Marketing across sub-Saharan Africa.

· Direct experience working alongside sales organizations or managing commercial P&L goals.

· Demonstrated success launching, scaling, and commercializing brands across diverse African markets, with a deep understanding of mass-market consumer behavior, trade channels, and informal distribution networks.

· Experience navigating unit economics and executing lean, high-ROI marketing strategies that drive profitability and scale preferred.

· Proven capacity to negotiate and co-create high-value campaigns with global NGOs, government bodies, institutional donors, and private-sector players.

Core Competencies

· Innovative thinker who challenges status-quo channel strategies and introduces breakthrough activations in low-resource environments.

· Collaborative intrapreneur able to navigate matrixed multinational structures while maintaining the speed and passion of a startup.

· Executive gravitas and exceptional storytelling skills, capable of negotiating with global executives and addressing media.

· Resilience and cultural intelligence, comfortable with regional travel (up to 25–35%) and skilled at leading culturally diverse, remote teams.

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