QSSK-MM-MARKETING MANAGER
Nairobi, Kenya2d ago
Key details
- Location
- Nairobi, Kenya
- Work style
- Onsite
- Level
- Senior
- Job type
- Full-time
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 2d ago
Skills
About the role
JOB TITLE: MARKETING MANAGER
About This Job:
Q-Sourcing
Limited trading as Q-Sourcing Servtec is a manpower management solutions firm
operating in the East African Region in the countries of Uganda, Kenya,
Tanzania, Rwanda, and South Sudan.
On behalf of
our client, we are looking for a competent, skilled, and experienced Marketing
Manager to work in Nairobi, Kenya
Job Summary
The
Marketing Manager will lead execution of marketing and brand strategies across
the client’s entities to drive revenue, market share and profitability. The
role translates strategy into effective consumer, digital and trade marketing
initiatives while ensuring strong in-market execution. Working closely with
Sales and cross-functional teams, the role oversees end-to-end campaign
delivery, budget management, and brand consistency, while providing leadership
to the Marketing team.
DUTIES & RESPONSIBILITIES:
Marketing
& Brand Execution Leadership
· Lead end-to-end delivery of integrated marketing campaigns, brand activations, and promotional programs across assigned categories.
· Ensure strong and consistent brand positioning, messaging, and visual identity across all channels and markets.
· Provide oversight and direction to the marketing team to ensure alignment and execution excellence at brand level.
· Co-lead the innovation and renovation strategy and funnel through market insights
Consumer &
Market Activation
· Oversee below-the-line (BTL), experiential marketing, and field activation programs to ensure strong market impact.
· Use consumer insights and market feedback to continuously refine activation strategies and improve effectiveness.
Digital &
Media Execution
· Ensure effective media planning, buying efficiency, and strong ROI on all digital and ATL campaigns.
· Manage external agencies to deliver high-impact, measurable, and data-driven digital campaigns aligned to brand objectives.
Trade Marketing & Sales Alignment
· Lead the development and execution of trade marketing strategies including promotions, visibility, merchandising, and point-of-sale excellence.
· Support Sales teams in achieving distribution, volume, and revenue targets through impactful trade-driven initiatives.
Budget &
Performance Management
· Track and evaluate return on investment (ROI) for all marketing activities and recommend optimization actions.
· Deliver regular performance reporting on brand health, campaign effectiveness, and spend efficiency.
Market
Intelligence, Insights & Innovation
· Leverage research, data analytics, and field intelligence to inform marketing strategy and execution decisions, including innovation and renovation of products and brands.
· Champion a data-driven culture within the marketing function to improve speed and quality of decisions.
Team
Leadership & Capability Building
· Drive performance management, coaching, and capability development to build a high-performing marketing team.
· Foster a culture of accountability, agility, creativity, and execution excellence.
Cross-Functional
and External Collaboration
· Collaborate with Production to ensure product availability, quality, and timely launches. Work with Finance to ensure budget control, profitability tracking, and commercial discipline.
· Engage Procurement to ensure timely sourcing and delivery of marketing materials and services. Ensure seamless coordination across functions for timely and effective execution of campaigns and innovations.
· Partner, guide and manage external agencies, media houses and other stakeholders to ensure effective and optimum output
KNOWLEDGE, SKILLS, AND EXPERIENCE:
· Professional certification in marketing or related fields is an added advantage, including but not limited to: C
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